What to Do, When You Don't Know What to Do

It was the middle of the day. I had one of those rare, meeting free days, where essentially I could do what I want, when I wanted. I had a list of to-do’s; related to this day and beyond that I had to choose from. I couldn’t find the clarity to do anything. Mind you it wasn’t avoidance or motivation; which I know plagues many other people out their. It truly was having a deep sense of organization, that made those precious hours the most impactful they could be. Luckily, I knew what to do.

Why Are People So Bad At Follow Through?

After countless days of wondering, I finally do it. I finally garner the courage to follow up with an associate who hasn’t responded to me in 4 days. Yep, four days..which in my world is a lifetime. During that time, I have thought of her on five different occasions, pushed back our project by 3 days and halted another one coming in, unsure of what direction she wanted to take our work. I have side tracked other work and painfully watched my email, waiting….and waiting……and waiting. All she has to do is respond, answer a simple question about next steps and send it off to me. Did she get the email? Did she forget about me? Did she push send and the internet trolls ran off with my email? No one really knows, because she didn’t follow up.

Are Your Customers on Information Overload?

Last week I opened my email, for the fourth time that day and found 6 newsletters in it. A few from current clients, one from a past and various reach outs from companies I have possibly given way to much money to over time. With the limited amount of time I have, I found myself naturally prioritizing what I needed to read, wanted and would never even open. Each week, I find myself doing this more and more and wonder, can there be too much information?

Saying NO!

One day about 6 years ago I decided to start saying no. Sometimes I wonder if it was some subconscious preparation for children or maybe I was doing what I saw all my mentors do. Either way, I did it. I said no…..and I did it again and again and again.

What Does Your Budget Say?

Creating and managing a budget might be one of my most favorite business activities as an owner. The boxes and lines, control and excitement, strategy and repeated actions allows my mind to “zen out”. It must be an entrepreneurs “meditation”. But it doesn’t end after building it. Taking this same system and implementing it via the decisions I make, the strategies I implement, the people I hire and fire completes the perfection this system has become.

Ignoring Referrals?

As small business owners, referrals from existing customers are one of our easiest and best ways to gain new customers. If you’re like me, asking for a referral might not seem natural. I realized I had never asked this client for a referral, instead I was hoping—like so many business owners do—that my great service, stellar personality, and the results we achieved would simply speak for themselves. But building a business on hope is a bit reckless. So how can we make the process easier?

The Truth About Santa Claus

One thing is clear and that is Santa is a Christmas leader. He takes on the greatest roles and actions to ensure holiday cheer is bestowed on us all. With strategy and a whole lot of marketing, he ensures Christmas is here, active and bringing happiness to all. Wow, that is a big responsibility. Wonder how he does that. Does he hire managers for that type of work? Supervisors? How does he really pay those elves? Do the reindeer do anything else? So, at a time many of you are questioning your own decisions and actions, let’s be clear about the big guy and what he does to ensure his company runs as efficiently as possible.

Has It Ever Been Clean?

The tool that was supposed to revolutionize work, improve productivity and increase capacity has actually spun us out so badly that some of you are drowning in your own creation. Is it possible to get back to the basics, using it as it was intended or is our only salvation to melt down and find our support group?

SYNERGY INSIGHTS