What to Do, When You Don't Know What to Do

It was the middle of the day. I had one of those rare, meeting free days, where essentially I could do what I want, when I wanted. I had a list of to-do’s; related to this day and beyond that I had to choose from. I couldn’t find the clarity to do anything. Mind you it wasn’t avoidance or motivation; which I know plagues many other people out their. It truly was having a deep sense of organization, that made those precious hours the most impactful they could be. Luckily, I knew what to do.

Confident Leadership

As I listen to my client, I am struck by his intelligence. It is honest, self generated, Ivy League school supported, experience worthy intelligence. It is a type of intelligence I will never hold; much of it relates to his industry and service offerings that are highly niched, degree driven and detailed orientated.

Disclaimer: I have my own intelligence; also degree, experience and organized driven.

Do You Have A Business Resume?

I have an incessant habit of cleaning before the New Year. I can’t stand bringing junk and disorganization into something that feels to fresh, clean and opportunistic as a New Year. Being off for a few days over the November holiday, allowed me to start digging through piles, filing the trash bin and finding old memories. What a good feeling it is to purge the stuff I don’t need and reconnect with my past memories. This year, I came across something I hadn’t seen in many years; my resume.

Are You Prepared For A Natural Disaster?

I remember getting the email like it was yesterday. The neighbor emailed me, “YOUR HOUSE IS ON FIRE. CALL ME.” As I made the dreaded call, I got the news that no home owner wants to hear. Your rental house is on fire and the neighbors called the fire department. My husband left immediately, for what seemed like, the longest 2.5 hours ever. Waiting to hear what became of my beloved house, the one we brought home our first born to, the one I started my business in, the one that allowed us to move to our dream property on the coast, was the longest 2.5 hours of my life. When my husband called, it wasn’t to lament over the fact that the tenants blew up and then burnt down the garage. No, his words were much simpler; Do we have our papers in order?

Are You a Paranoid Leader?

Living with paranoia is crippling. Just ask my client Bob. When Bob came to me he was so paralyzed by his paranoia, that making day to day decisions created so much anxiety and fear that the business was stalling out. Marketing initiatives were not being made, hiring new employees was lagging to the point that client orders were being delayed and even deciding when to schedule a management meeting took so much time, they never happened. Employees were tip toeing around him, to try and push work forward, in fear that if Bob had to intervene, everything would come to a halt.

Are Your Customers on Information Overload?

Last week I opened my email, for the fourth time that day and found 6 newsletters in it. A few from current clients, one from a past and various reach outs from companies I have possibly given way to much money to over time. With the limited amount of time I have, I found myself naturally prioritizing what I needed to read, wanted and would never even open. Each week, I find myself doing this more and more and wonder, can there be too much information?

Those Seemingly Innocent Flaws

Everything was good until, someone asked something so random, I wasn’t even sure they had been sitting through the session the entire time. They pressed me for an answer and I wanted to help. But I wasn’t sure how. I began to sweat and my responses began to ramble a mile a minute. Oh crap. My worst nightmare was becoming a reality at 11:30 in the morning. One of my flaws was being exposed and I couldn’t do anything about it.

Saying NO!

One day about 6 years ago I decided to start saying no. Sometimes I wonder if it was some subconscious preparation for children or maybe I was doing what I saw all my mentors do. Either way, I did it. I said no…..and I did it again and again and again.

What Does Your Budget Say?

Creating and managing a budget might be one of my most favorite business activities as an owner. The boxes and lines, control and excitement, strategy and repeated actions allows my mind to “zen out”. It must be an entrepreneurs “meditation”. But it doesn’t end after building it. Taking this same system and implementing it via the decisions I make, the strategies I implement, the people I hire and fire completes the perfection this system has become.

Ignoring Referrals?

As small business owners, referrals from existing customers are one of our easiest and best ways to gain new customers. If you’re like me, asking for a referral might not seem natural. I realized I had never asked this client for a referral, instead I was hoping—like so many business owners do—that my great service, stellar personality, and the results we achieved would simply speak for themselves. But building a business on hope is a bit reckless. So how can we make the process easier?

5 Common Financial Mistakes And How To Fix Them

Business finances can be scary. Whether you are running formal financial reports like income statements, budgets, and balance sheets or doing nothing at all; if you don’t know what you are doing, you are probably making common financial mistakes that are hurting you.

What do you do with Twitter followers?

My heart still skips a beat every time I pick up a new follower. As my tablet dings, in succinct harmony with my phone and then desktop computer, I know what has just occurred. It really could be called magic, when you think about it. To have the ability to catch someone’s attention, from a killer post or through a strategically placed hashtag is really tough. Be proud of your work or of that fantastic marketing team you created. You are in an elite group that has few members. Now what?

SYNERGY INSIGHTS