Finding Your Balance

In a business that is constantly pulling you this way and that, it is hard to remember who to be and when. Today the word “entrepreneur” is used to describe anybody and everybody starting a business or launching a website or going to work for them self. Most people believe the secret to starting a successful business is understanding the technical work or knowing how to deliver the service at an expert level. They believe because they understand the technical work of the business they could build a business that does that work.  This is what we call “the fatal assumption” and it contributes to the large failure rate among most first-time business owners.

Most people don’t know what they don’t know.  To build and grow a profitable and sustainable company, you need to understand the fundamentals of business development, as well as who you need to be and when you need to be it.

Primarily Entrepreneur: First we have the Entrepreneur/ Dreamer. The piece of you that cannot stop dreaming up new ideas, that drives your manager and technician crazy. As the chief dreamer, your primary role is to develop and communicate the vision of the business and lead others towards realizing it. Then let the work begin. Be careful not allowing a dream to be realized because you are so excited about the next and the next and the next. Be patient and execute.

Foundationally Manager: The second is the Manager.  They are The Designers. Your inner manager has the accountability for translating the vision into an organizational strategy that is made up of great people and a “way” of doing business that creates an amazing brand built on a solid business model that can grow and expand. Be careful that you don’t get so involved with planning that you never implement. At the end of the day you can have the most incredible management strategy ever, but if you don’t execute you won’t see results.

Committed Technician: At times, the technician can be underappreciated and overworked.  We refer to them as “Doers” because this is the part that is doing the technical work and producing the daily results. Make sure you are “doing” with vision and organization or the doing can, very quickly, become unproductive.

Can you identify these aspects clearly in yourself? Wondering what to do with these pearls of wisdom? Let’s talk.

Finding Synergy.