Tag Archives: branding

Are You Social?

  What happened over the last 10 years? For me it went from my mailbox on the doorstep full of flyers and postcards, sales people knocking on the door and my phone ringing with the dreaded telemarketers, to electronic overload. My gosh, my inbox fills up fast, Facebook feed running faster than I can run […]

The Truth about Santa Claus

He is real for every kid and adult. I don’t care what race, nationality or religion you are. Even when you say, ‘I don’t believe in Santa’, you do. Santa means something to us all. We have different memories of who the jolly guy may be and where he lives and what he does, but […]

Has it ever been clean?

I am surprised that we haven’t seen support groups created for those of us that have succumbed to the growing epidemic I like to call “emailaggedon.” You know who you are. While standing in the take out line you are embarrassed by how many times your phone has beeped. You have your head down checking […]

Build a Brand, Not a Business

I will break it to you gently. Simply building a business is a thing of the past. Focusing on activities, vendors, locations, marketing, hiring, firing, promotions, and the myriad of tasks related to operating will get you so far from where you want to be you might as well end up on Mars. Don’t get me […]

#suckitsven

#suckitsven was something you would expect to hear in one of those Ted talks. Witty, organic, and unscripted, it resulted in one of the finest examples of marketing ingenuity I have seen in years. I couldn’t have thought of it on my own, yet when I pick it apart it has all the foundational marketing […]

“It is MY fault?”

“How is it my fault that you can’t get it right?” I mentally ask the order taker at my favorite taco shop. It is Thursday takeout night. After a long week of school, work, night feedings, cleaning, bathing, laughing, crying, dog walking and sleeping, I allow someone else to cook for me. “One taco salad […]