Synergy Business Coaching

   Finding  Balance


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Social Media Madness

If we really are “mass produced and digitized” like the wise, Aron Magner said, then Social Media is the key that unlocks our marketing future.  Whoever it is who takes credit for its creation was aware of our need to reduce expenses, run lean, and touch more people in this ever-expanding world.  It is the key ingredient for a business model where survival depends on being a lean, mean, mass-producing machine.

Social media is everywhere, you can’t hide from it.  Perhaps many of you have tried and I understand why; as it is a new world with massive power that can build you up and take you down with one bad post, misspelled tweet or poorly calculated share.

Over the last few years I have watched this industry be conceived, born, learn to take its first cyber steps and now,  run around like a crazy toddler exploring the world in which it lives.  It grew fast, made mistakes along the way,  and now is beginning to learn the arts of discipline, organization and strategy.  The number one question I get from clients these days, is “how do I sell in a world that is becoming faceless”, at least to the naked eye.  The answer they know but may fear is Social Media.  


Separate the personal from the professional

While there are no fast and solid rules, it is to hard to try and blend the personal and the professional in such a way that both aspects are given their due.  Exposing too much, too quickly of yourself and all the wonderful traits that make up you could overwhelm, confuse and lead a client or prospect down an unintended  path of who you and your business are.  It is recommended that one use Facebook for personal connections and LinkedIn, business websites and blogs for professional connections. I am not saying you shouldn’t  be yourself in your professional world;  however,  you can tailor your professional self  to your target market.  


Create Consistency

If we are a digitized society, then we are being lead more by our unconscious minds than our conscious minds, which is why Social Media works so well and can be easily understood and mastered.  It is a marketer’s dream; easy to manipulate, low in overhead, simple and straightforward; all the attributes that can make even the smallest of organizations successful.  However, it all depends on the consistency and the patterns that you use to implement your plan.  Blasphemy! The greatest challenge to a leader.   As we say over here at Synergy, “the world is balanced” and Social Media is no different.   Before implementing, create your plan.  Begin by creating a schedule for your social media marketing. Will Monday and Wednesdays be devoted to LinkedIn postings, while Tuesdays and Thursdays are for blogging and tweeting?  Whatever it is, you’ll want and need to commit to your schedule, so create something reasonable.  Over-committing just leads to disappointment.   

A little each day is better than all day on Sunday

I know many of you after reading lesson two, told yourself, “Well, I will just devote (insert whatever day you think you use to catch up on everything) to social media marketing. Done.”  Done?  Really?  Did you even devote any thinking whatsoever into that at all?  If you create a day that is your “catch-all” day,  it will begin to catch nothing.  Just like going to the gym. You have to do a little each day.  This draws attention faster, quicker, simpler and better than drowning your target market one or two days a week.


Track Results

Your quantification will always be the foundation that supports your growing organization.  Quantifying does not have to be complicated; however, a simple spreadsheet that can capture touch points that a client has with your business allows you, over time, to track the success or failure of the strategies you are implementing.  Several organizations such as Mailchimp, and LinkedIn offer many free services that allow you to identify the impact your efforts are having on the marketplace.  Nowadays, it is hard to avoid using and growing from quantification—being a value add-on with many companies you will do business with.  How could you not use it when it is being given to you for free.  I am aware that for many, this turns into a time management conversation, which we will leave for another day!

Synergistically Social


I want YOUR Referrals

Everyday I speak with clients and prospects who mention how much they promote EMyth, as the people you work with remind you again and again why they need coaching, guidance, strategy and systems.  I hear daily the struggles it takes you to do good business on a personal and professional basis and wonder, “How can they let that go on?”  Some of you do not, you move on and watch that business blow up in smoke.  Some, hang on.  Only you can answer the why for that, when I find myself doing it, it is because I care.  I care about some organizations.  Some I see a true Entrepreneur missing valuable tools and knowledge, or I see a stellar money making idea that has to be capitalized on and others it gets much more personal;  friends, family, myself.  I admire those that take the step and say, “Hey, you should read EMyth”.  But, is it really enough?  Was it enough for you?  I want to take the opportunity to remind everyone of the power of the referral. 

Why I want your Referrals

Working on your business is different, unique and takes a step of courage into the unknown.  Going through the coaching experience gives you the best tools for identifying who needs to go through it.  Not everyone is right for EMyth coaching, not everyone is ready.  That all comes secondary to the first notion of, I need help, you need help, something is not working.  Helping others, will only in turn begin to help you, your business, and your community. 

Remember your Community

As the world becomes bigger, we can choose to become smaller in it or maintain our presence through focused communities.  “It takes a village…” as the old saying goes and that village is needed more than ever and far beyond raising kids.  Sustainable business models depend on strength, alliances and teamwork within the business community.  You, me, EMyth are a community and it is getting stronger the stronger we make it.  Support your business by being a business leader, which goes beyond leading your business.  It is helping your business community and what they need to survive.  Working with someone you love, but hate how they work?  Watching your favorite vendor drown in their lack of organization, systemization and leadership?


How to identify a referral and send them over

There are simple and easy ways to recognize when someone, such as you, needs coaching. 

-Has the business been in a state of internal/external, horizontal and vertical growth, since inception? (Can you or your prospect evaluate that?)
-Does the leader work on the business? (Is there a declared leader?)
-Has the vision been achieved? (Do you even remember what the vision was?)

It is pretty simple and overcomplicating it is avoiding the inevitable.  Is their a lot of work underneath these three points?  Heck ya, why you or your referral haven’t achieved balance in those three areas yet.  Give me a call, shoot me an email, shoot me your referrals email and let’s discuss, through my guidance, what exactly needs to be done, how much and how to work on it-whether or not that work can be done through EMyth.  Don’t worry about the stuff you don’t know, worry about the stuff you know, use that and take action.

Synergistic Communities; one business at a time


What is in a Name?

What is the name of your business saying about you? The task of naming a business might be the culmination of years of dreaming, the results of making the best of having too many or two few name choices, or the discovery of a hand-in-glove fit that will serve you extremely well in the future. I don’t know about you, but in my experience, this can be the most challenging and confusing part of starting a business, especially if it is approached with little preparation and lacking the proper tools.

Successfully naming a business allows you to define your culture, your brand; and the type of impact you want to make on the community. “Wow, that is a lot of pressure,” I remember one client telling me. Now, I can honestly say I relate to that pressure. As I embarked recently on the process of naming my own business, it was interesting to find myself experiencing the many challenge points, and I soon understood why so many of us need help in this area. There are tools that can assist you in creating a name that serves your business today and the vision you have for your business’ future.

Your business is its own entity, built on your values and passion, yet with a purpose that is far greater than you. A name must be built on solid data and research as much as your personal emotions. Over the years, business owners continue to enter into this process aimlessly, considering nothing more than what they think is current, trendy, and /or reflective of their personalities or personal goals and without taking into account that this process has a much greater purpose; that of creating a brand, helping to define your business to your clients, and instilling customer loyalty. Without doing some market research, branding is like shooting in the dark and hoping to hit a bulls-eye.


Target Market

How important is identifying your market? If you are of the mindset that “everyone” is your target market, I ask you to take heed, stop and focus. “Small businesses can effectively compete with large companies by targeting a niche market”, states INC magazine. Have you identified your niche market? If you are already in business (and are possibly wondering if your brilliant name, discovered over a late night of dreaming, is really as spot-on as you thought), you have the distinct advantage of using your current client information to identify the patterns and trends that create an accurate picture of this market. Just starting out? Who do you envision needing and wanting your particular product or service? Use your imagination and get as specific as seeing a picture of what they look like and their behaviors. What is their social/professional/educational/economic status? What are their buying or service needs’ patterns? Finally, if you are presenting a new product or idea, do you know how much education your potential target market may need via social networking, blogging, community outreach, seminars, etc. before they feel well-informed enough to utilize your product or service? Educating your potential and existing client base is critical to building trust in your brand.

There are many ways a leader can begin to identify, track and utilize his or her target market data, from simply recognizing who it is that the company and others like it are presently serving to incorporating in-depth studies which can be dauntingly expensive but necessary in large or highly competitive markets . Your entry point into this work should be linked to the resources you can devote to it right now and your realistic short-term and long-term needs.

Simply taking notes on the the client’s physical appearance, buying patterns or facial expressions can give you volumes of useful data, if done routinely and over time. This can be done as casually and simply as through an employee survey or checklist done upon the conclusion of each client meeting; or as in depth as professional marketing mailings to the client that include surveys and offers. You will be building your impressions on overall client trends, not just the profiles of one or two individuals. This process most certainly will take time. However, your systems will also become more sophisticated, advanced (and probably more expensive) and successful as you implement more targeted branding techniques. Start organizing the data you collect within specific time frames, and watch the picture that begins to emerge. What you will see will give you to a continually evolving yet more complete picture of your target market.


Sensory Package

 A sensory package study consists of exactly what it alludes to, a study of the senses of your target market. As you begin to identify your target market and learn valuable information surrounding who they are, it becomes easy and fun to discover what creates a positive response. What do they need to experience from a sight, sound, smell, touch and taste perspective? What impressions do you strive to leave? It has been incredible to watch the blunders some business owners make when not armed with the information needed to ensure they are continually creating a brand experience through all areas of their business, the name included.

Simple examples of not using common sense and consistency in branding are everywhere, happening all the time. Nothing can confuse a body-work experience more than walking in for a massage at “Serenity Salon and Spa” only to find rock music and an intercom blaring, several shades of red shouting from the waiting room walls, the smells from the Chinese food joint next door seeping under the door, and a therapist so stressed out, her anxiety and nervous energy virtually radiate from her hands. This clash between expectations and reality make it impossible to focus on anything but the sensory onslaughts, no matter how incredible the actual massage is. Prioritize and devote time to the important things; understand the need for and give space to creating or defining the sensory impact you are having on your clients. What type of message are you sending currently and is it in alignment with the message you want to be sending? Is there a gap?


Unconscious Associations and the Sensory Package Study

What is your business name actually saying to your clients? Your name begins to create an image, a brand and positive or negative impact the moment a client sees or hears it. If you aren’t sending your clients the right message, through something as important as a name, you could be missing them entirely. Whether you intended it or not, your name is saying something—something beyond mere wording. Using your sensory package results, study, identify what current associations your people are creating from your name or proposed name and ask yourself if that is how you want to be represented. Overcomplicating this process will just confuse you and your market, so keep it simple. Are you creating a brand where the top priority is security, efficiency, creativity, balance, joy, peace, love? Whatever it is, define it in general terms and promote it by creating a bridge to that highest priority through your name.


Name it

The gathering of market research will be continual work for your company. Does that mean your name will need changing every few years as your clients’ profiles shift? Probably not, but ignoring the fact that the fast paced, business community that we live in today is as static as it was 50 years ago will sink your ship. As you begin to hone in on your business name, ensure that it is is not overly defined. For instance, a better name for a start-up doll manufacturing company might be “Dolls and More” (to include add-on products in the future) rather than “Dolls Only”. By avoiding this pitfall, you will ensure you have a name that will stand the test of time. It can help to get other opinions and viewpoints and is highly encouraged. As Michael Gerber is fond of quoting, sometimes you are so close to the situation, “You can’t see the forest for the trees.” I found this to be my scenario as I embarked on the decision to name my business, which felt very similar to when I named my daughter. At times you need to step away, get a different point of view and allow others to help identify the images you are trying to capture in words. It is only when you have a willingness to let go, that space is created to allow what you need to come. As you can tell by now, this is not a process for your internal technician: it is not something that you can sit down and just do. You need to be your target market, live in their shoes and identify the true power of your product or service and how you can deliver results to them. Only then, can you find a right fit for your brand and your market.

I found my business name, Synergy Business Coaching, through you. Through looking at my clients’ wants, needs and desires and naming my function and purpose in helping in the attainment of those goals. For some this is back to the drawing board and others confirming they are on the right track. One thing not to do is avoid the process for fear of what you will discover. Don’t let this be the one thing holding your business back.

Finding Balance Through Synergy


As we begin another New Year,

I am more excited than ever as 2013 marks what I look forward to being a monumental time of change and growth for my clients and myself.  At the beginning of 2012, EMyth invited me to part of an innovative program we have been dreaming about for years.  This innovation stems from EMyth becoming so well systematized and branded that we could (are now able to) create an independent coach network.  Being armed with the experience and education I have gained from working as an EMyth business coach, Executive Recruiting and my formal education, I voluntarily stepped into the biggest unknown of my life realizing that it was time for me to walk the EMyth Talk.

Before I go into details on this new journey, I need to back up just a little.  The year 2006 marked a year of accomplishment for me as a coach.  It was the “year of the iPod” for me;  I know, I know; it’s an iPod, as ubiquitous these days as any other successful personal electronic device.  But back then, I really wanted one and it was being awarded as a prize for a marketing contest, helping our local community find a USP; something I did every day with my EMyth clients.  Simple, right?  I immediately recognized that there was much more on the line for me, much more at risk, because I would also be testing my credibility as someone who took satisfaction and pride in my business coaching abilities and experience. 

I poured my heart and soul into creating that USP and, finally, over a lunch of Carne Asada (remember folks, I am in California here!), it came to me in all its wonderful specificity and simplicity. “Why Not?” became my winning USP entry for our community businesses.

Why Not?  This two-word phrase, a rhetorical question, really, not only became a “calling card” for the businesses in my community, it has also been a question I ask myself any time a challenge to the status quo arose in my personal and professional life.  So, this past summer arrived with the opportunity to go independent; to become the business leader I have helped so many of you become.

Ironically, my beloved iPod died this Summer at a critical time in my training for an upcoming half marathon and I thought perhaps this was a sign that I couldn’t or wouldn’t be able to “finish the race” in more ways than one. I have always found it rewarding, fulfilling and enjoyable; but could I live up to being on my own; an independent business woman in this ever-changing, ever-challenging world? Could I build a loving family as I build a successful, meaningful business?   Now, during my Ipod-less training runs, with no tunes filling my mind, I ran mile after mile until I could run no more, think no more;  and, perhaps, even dream no more?  Exhausted, I asked myself, “Why Not?”

Why Not?  won the USP contest, the iPod and all the accolades I sought as a business coach.  More importantly, it has become my way of life.  It is a call to action, to put my true self to each test, to look deeper, be bigger, and to take on challenges I might have backed away from in my life before EMyth.

I hope this opens up another dialogue for you, for me, for us.  You have been included in this e mail because I am thankful for all you did in helping me answer my guiding question, “Why Not?” and I look forward to traveling the journey with you, as you continue to answer yours.

For some of you, this is a long and overdue “Hello” and for others it is a gentle reminder to focus your sights for our next meeting.  Wherever we are with each other, I send a warm hello, a gentle hug and encouragement for a year filled with taking on each challenge with consideration, deliberation and a hearty, Why Not?