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What’s Your Brand?
April 18 @ 5:00 pm - 6:30 pm| Free
Are You Comitted To A Brand?
Building a brand takes your value and vision, your passion and purpose an connects them with your culture and customers. Your brand comitment is born from you and becomes the promise you make to your customers about who, what and how you will work with them. Being able to express what your company represents, that of what is different from all your competitors, will create stronger interaction from your employees and customers. It will allow those to choose you for who you are, as opposed to who they think you are.
Do You See The Simplicity?
Once you understand the important things you stand for and what you want your customers to feel about you, then you can create a killer brand that will suface out of the bland field of competitors. You will become an experienc they market adores and craves. Of course this means you will garner larger financial rewards, yet even more important than that is you will have a place people love to work at and with.
In the workshop we will;
Understand what a brand commitment statement is….and not
Identify what your market already loves about your company and what they want more of
Develop a Brand Commitment Statement that allows a leader to identify what systems are delivering the brand experience and what need to be developed